This social media project was crafted for ReachOut, an organization dedicated to connecting young Australians with essential mental health services and resources. After collaborating closely with the client, our goal was to design a series of social media carousels that broke away from the traditional, 'clinical' aesthetic often associated with mental health content. Instead, we focused on creating human, relatable, and emotionally resonant illustrations. By featuring diverse characters and authentic stories, we aimed to foster a deeper connection between the audience and the content, ensuring that viewers not only saw themselves reflected but felt empowered by the narratives shared.