Pawprint is a logo design created in collaboration with Richards Rose for a new pet goods store. The aim was to develop a branding identity that blends whimsical, fun elements with clean, effective linework. This design captures the playful essence of the brand while maintaining simplicity and clarity, ensuring ease of recognition and access to the store's offerings. The result is a logo that embodies both the joyful spirit of pets and the practical, user-friendly nature of the brand's products.